Strategic storytelling is the communication of ideas using a narrative structure to persuade, inspire, or inform. It is important for all of us seeking to communicate well since stories are how humans receive and remember information. Dry facts have their place, but should be supplementary to an engaging narrative that takes the focus of anyContinue reading “Strategic Storytelling”
Tag Archives: narrative
The Monomyth and “Hero’s Journey”
The Monomyth is a 17-step guide for creating a story, separated into three acts. It was first defined as such by Joseph Campbell, and later refined into the 12-step Hero’s Journey by Christopher Vogler. However, this formula was not something created by Joseph Campbell or any other individual. Rather, it would be more accurate toContinue reading “The Monomyth and “Hero’s Journey””